If you have a website in order to generate a steady income, or plan to create one, you need to know how social media marketing can be used to your advantage. It is one of the most popular and powerful methods of getting your name across the web and bringing faithful customers in, time after time.
Keep in mind what a conversation really is. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Engage your customer base by talking with customers who give both positive and negative feedback. Be open and willing to listen, and this will help make your company more successful.
Today’s social media marketing is all about Web 2., so make sure that you’re using the appropriate widgets and applications on your site. If you really want to stock up on followers, make sure that you’re placing the proper widgets on your site. A widget on your site lets your readers re-tweet your content and vote on it’s quality. You won’t need to rely on anonymous reviews on non-connected websites.
Harness the power of social media to make user-friendly storefronts that appeal to a wider customer base. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. Diehard Facebook surfers roam the site at times, and might wind up browsing your array of goods and make a purchase, while never actually leaving Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
Continually interact with your customers. If you have something relevant to say on their Facebook statuses or other posts, go for it. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Make sure your blog posts are linked to your LinkedIn page. Therefore, every time you create an article, it will help you gain double exposure. This will save you a lot of time, and your exposure should be increased because you are advertising to your blog followers and LinkedIn friends simultaneously.
Be flexible when it comes to keeping your page updated. Create excitement by updating the content of your social media sites more often when launching new products or services. Normally, you should update your content and blog posts four or five times per week.
As you begin to really hone in on your social media marketing campaign, you’re going to notice the difference. You’ll go from a few followers to a few hundred or more. Now you’re really starting to roll! If you make use of a sound strategy coupled with solid products, these customers will stick with you and spread the word to their family and friends.
Comments are closed.