Social media marketing can be one of the best ways to find new customers and build relationships. Social media is booming, so act now and put yourself out there. Here are some smart ways to take social media and use it for your benefit before your competitors do.
Friends, family, existing customers, and anyone else you know should be invited to your social sites when you establish them. Now, you don’t want to stray so far outside of your niche that things just don’t make sense, but you also don’t have to stay directly inside of it. The idea here is to simply increase your presence and to pick up followers that will inadvertently help you advertise.
To help get visitors that are targeted to your site, you should use Youtube in social media marketing. Visitors will see your videos and have a better idea about what your business is all about. If more new visitors reach your website after viewing your YouTube videos, they will have more knowledge about your products and potentially complete more purchases.
Decide if a relationship with your customers is what you want. Keep your advertising ploys simple by using social channels. If you want to get on a level with your customers that requires back and forth, start off simple and just say “Hello.” Then, your customers can take the lead.
You want to do more than just pushing products to get a lot of people to follow you. Include testimonials, relevant articles and links to content your followers will find useful. Run contests, post pictures and ask questions. Interact with followers. It is helpful to include product information that helps your readers imagine using your product or service in their own lives rather than a description of the product. If customers see themselves using your product, they will buy it.
Guest Bloggers
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Both avenues can bring increased traffic to your website. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. On the same token, allow your own guest bloggers the same courtesy. You are likely to get more traffic from your guest bloggers followers.
Actively communicate with your customers whenever you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Browse over Facebook’s games. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. These people will get a notification and will probably re-tweet your post or answer to what you said.
Social media marketing has much in common with traditional marketing, but people still are not using it as best they can. If you don’t use cutting-edge techniques like those discussed above, your competitors will leave you in the dust.
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