Many of your customers or potential customers are likely on some social network site. If you’re not already set up with a profile for your company, what’s stopping you? By including social media in your marketing campaign, you can dramatically expand the reach of your business.
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This form of free advertising should not be overlooked. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.
Social Media
Offer special opportunities and discounts to those who follow you on social media. Lure them in with something they can’t resist or find elsewhere. For instance, have a contest. If that is not something that interests you, try offering them an exclusive product or service. You can make announcements that are exclusive to your social media marketing sites.
Try and add exclusive content to entice people to follow you on various social media sites. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
Combine your social media marketing campaign with an email campaign. To do this, consider including social media widgets the end of your email. You could also encourage people to join your newsletter by posting a link to the registration page for instance.
Facebook makes it fairly simple for followers of you to share what you post. When a person comments on a post on your page, all of their friends can see it. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.
Stay professional, regardless of the informal communications conventions that have become common on social networking sites. Make your introduction personal, but professional at the same time. Avoid getting into disagreements; if you encounter comments or posts that are not constructive, you can just delete them. Try making separate profiles for interacting for your own friends.
The frequency with which you update your social media status should change with the situation. If you are about to release a new product, keep people informed via social networks. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.
Check what your competitors are doing. Find them on social networks and pay attention to their methods. You can opt to do the same and fight for the same type of audience or you can develop a strategy which they have not yet thought of to reach a different audience.
One of the most effective and appealing methods of attracting social network users is to offer engaging and appealing contests, bonuses and rewards. Because of social networking and media’s viral nature, the news regarding your contest will be spread everywhere extremely fast. Ensure that the contest is exciting, fresh, and relevant to the products or services you sell. For instance, if a soon-to-be launched product needs a logo, make the design the subject of an open contest.
Branding is so important within social media. Use your logo as often as possible, such as on your profile page or as your avatar. Use similar colors from one account to the other. This increases the amount of trust your followers have in your brand. Apply these things consistently in order to make branding a real asset to your company.
One great way to grab a viewer’s attention within social media marketing is to post videos on YouTube. Find people within your industry that have something interesting to say, interview them and then post the video clip. Now only will you create content which your targeted audience will be interested in, but you’ll also be connecting your brand with field leaders, building your reputation as an authority. This will be very helpful in selling your services or products in your niche.
Social media offers an excellent opportunity for marketing your products. You can talk with your customers and find new ones as well as show everybody what your business is about. Experiment with social media to see if it can help you.
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