Many entrepreneurs are aware of the extreme value of social media for promoting businesses in the 21st Century. Strategies revolving around SMM allow them to stretch outside of their normal box, and attract customers from across the globe. Utilizing social media marketing can really help to expand your customer base, thus increasing your sales and exposure.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This button makes it easy for readers to “like” your content on Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.
To help attract targeted visitors to your website, you should incorporate YouTube into your social media marketing. This helps because visitors will already know what it is you’re marketing, because they have already seen your videos. This tool can help you to increase hits to your site and sales of your product, too.
In order to get the most out of social media in terms of marketing, add social network widgets to your page. Putting a widget on your site is the way to glean followers for your site. A widget on your site lets your readers re-tweet your content and vote on it’s quality. You won’t need to rely on anonymous reviews on non-connected websites.
Answer any questions and comments left on your social media sites. You should check these at least once each day. Quick, accurate responses will gain you a good online reputation so allow yourself to be alert whenever a comment is left. Remember your response in a comment can be seen by anyone.
Despite the casual tone of social networking sites, remember to present yourself in a professional manner. Although you can be more personal on a social network than when using other forms of communication, you also need to keep your communications professional. Don’t get too chatty or friendly with customers. Don’t argue with customers, instead remove offensive posts and ignore them. Make a separate personal account to trade cat pictures with friends and family.
Use your profiles on social media outlets to draw customers to your store and encourage them to make purchases. You should use your profiles to let people know about discounts you’re doing, or new locations you’re opening up. Have them print coupons and give them access to limited offers reserved to your Facebook friends. Give people a reason to believe that becoming your friend on Facebook will be a good thing for them.
Respond to all Facebook comments. This includes positive and negative feedback. You might be able to change people’s opinions, or you could just show how respectable your company is. Respond promptly, as well.
Company branding is very important in social media. Use company logos or avatars for your profile. All of your accounts and pages across different networking sites should use color schemes that are identical, or at least very similar. This will foster trust and familiarity among your followers. Branding and consistency are powerful tools for you to make use of.
A photo submission contest is a fun way to get the word out about people who use your brand. Offer followers an appealing prize for the individual who submits the most entertaining and creative image featuring your products or logo. Their own followers will see their photos and be interested in finding out more about your products or services!
Organize contests on Facebook and other sites. Consumers are always looking for a bargain, and the opportunity to obtain something for free is the best bargain of them all. Have a contest to make your brand stand out. Contests are also soapboxes from which you can highlight the benefits of your newest offerings, which can make followers intrigued and possibly spend money.
Host contests or giveaways on your page in Facebook that individuals could participate in, both in person or online. As a prize, you can give customers products from your company. Your customers and fans will enjoy this and this is a good occasion to market your products.
Implementing these techniques will allow you to bring your business into the modern era. Use the information presented and you can be successful in social media marketing. You’ll be surprised by the success you achieve!
Comments are closed.